Perry Cooper
VP, NHL Direct
The National Hockey League
Track F | Wednesday October 15
The NHL has a business strategy to build scale by driving incremental behavior among the 53mm avid fans in North America that are already receptive to the NHL brand. NHL.com is a central platform for supporting this strategy, because it engages fans, creates opportunities for new fan behavior, and establishes a digital environment for monetization among fans and sponsors alike.
Perry Cooper will lead a case study of the NHL's data-driven, analytical approach to its digital experience. It will focus on how the League uses consumer consumption analytics and insights to inform and direct strategy for key vertical stakeholders in the business - online programming and production, digital ad sales and solutions, database marketing and integrated e-commerce, and IT Systems - and how these stakeholders, and the business as a whole, derive value from a data-driven Web experience.
Are You A Gomez Customer?
By special arrangement with the Web Experience Forum, there will be a special Gomez session on Thursday October 16th following the conclusion of the main event. There is special pricing in effect until August 31 — the Gomez session is FREE with your paid Web Experience Forum pass.
