Online Bankers To The Planet: Transforming The Online Experience

Jeff Fleishman

Senior VP, Customer Experience, Global Direct Banking
Citigroup
Track C | Tuesday October 14

Few brands conjure up an image of a global financial powerhouse more than Citibank. Its serves 200 million people in 100 countries every day, delivering a localized banking experience that leverages the global brand, but navigates the cultural and linguistic needs its customers. This session will cover how Citibank is crafting a global approach to transforming the online customer experience and engagement model with the goal of establishing Citibank as a leader in online banking.

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An Excellent Value

The Web Experience Forum represents an excellent value – with over 30 speakers, two team interaction sessions and social functions for networking. There are many options to choose from, and significant savings for early registrations and multiple registrations from the same company.

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