Keith Reed

EMEA Online Manager
TrendMicro
Track F | Wednesday October 15

Keith Reed has been the EMEA eCommerce Director for Trend Micro since 2006, having previously held EMEA marketing positions for Samsung and Xerox, as well as a consultant role at British Telecom. Previously, Reed spent 12 years working within direct marketing agencies for dozens of clients from FTSE Top 20 to small start-ups.

Reed earned degrees in business, finance and business administration from Oxford and Kingston Business School. He is a member of the Chartered Institute of Marketing and the Direct Marketing Association. Reed has been quoted extensively on the subject of Internet security in various publications, including The Times, Telegraph, The Guardian, The Independent, Focus, PC Plus and The Register as well as in numerous blogs and online forums.