Perry Cooper

VP, NHL Direct
The National Hockey League
Track F | Wednesday October 15

Perry Cooper was named vice president of NHL Direct in 2007, and is responsible for leading a comprehensive direct to consumer multi-channel marketing strategy. His responsibilities range from leading the development of the NHL Fan Database to overseeing web analytics and digital consumer insights. His role at the league cuts across NHL.com, merchandise sales (retail, catalog, e-commerce), subscription products (e.g., NHL Center Ice, NHL fantasy games), New Media and many other NHL fan touch points.

Prior to the NHL, Perry was the senior director of customer strategy and database marketing for Time Warner Cable, where he was responsible for enterprise-wide direct-to-consumer marketing strategies and initiatives for 14 million subscribers and 12 million prospect households.

Before Time Warner Cable, Perry was director of database marketing and fan relationship marketing for the National Football League. There, he led a customer relationship management team responsible for developing, managing, and monetizing the NFL's fan database.

Perry also served in a variety of marketing roles prior to his work at the NFL, including time spent as associate director of direct marketing for catalog and e-commerce at Sports Illustrated.

Perry holds a Bachelor of Arts degree from South Florida.